Research Portfolio

Primary research

This is a good example of primary research because it allows you to ask specific questions directed at that advert and also the data will be current compared to using a secondary source which may be a couple of years out of date.

Having these questionnaires completed allows us to understand our age range/ primary audience and all the information we need to get our advert advertising to the right people.

This is an interview we conducted for our documentary, having an interview allows us to show the audience that we have used primary research and not just secondary. Also allowing the audience to see the person who is being interviewed allows them to connect and understand where that person's point of view is coming from.

Having pre-production work and recess are a good source of primary research because they show that we have looked into where we want to shoot and we have gotten the correct databases for the filming.

Secondary Research

This is a good example of secondary research because I have used multiple different sources to inform my prezi and the research that I was doing which would be very hard for me to create myself. So using reliable sources and books to inform my research.

This document shows a good example of secondary sources because it allowed me to look up information on the advert which is a few years old and due to the advert being older there is already a lot of data on that advert allowing me to find the information and data that I was looking for to inform my research.

In the document there is good examples of secondary research because for each word we had to find the definition which we used a dictionary for which is a secondary research and then we had to research examples for those words which would be internet research which is also a secondary source.

For the advert we wanted to talk about a certain article that was published by the telegraph and due to using that article we had to find more information and conduct more secondary research so that we had the correct information.

The nature and purposes of research in the creative media industries

Primary research is used in the film and TV industry by having and conducting interviews with one to one or they can have interviews with multiple people to make it a lot more open and understand people views, having questionnaire for the public to fill in to give the production data relevant toward the subject that they are collecting for.

Secondary Research is used by the Film and TV industry especially when it is a period drama because the only information they would be able to collect is secondary data because it would be impossible to conduct any primary research. For period dramas they are based off famous event/people and some people for example Anne Frank there is a movie called ‘Anne Frank: The Whole Story’ which is based on Anne Frank’s diary and her diary is considered a secondary source.
https://www.imdb.com/title/tt0246430/?ref_=tt_rec_tti

In the film and Tv Quantitative research is used to give the production a source of primary research which will allow them to have current data and information which is closely linked toward the subject that they are researching. They use test screening as a source of data collection to gain stronger sources of information.

Qualitative research is a method of research in the film and tv industry because it allows them to see and understand what is current in society and what is current. It allows the industry to understand the trends and what is and isn’t current, being able to understand the trends.

Production research is the information which informs the production about the characteristics of that production. It also allows it to focus in on the production. It also allows the production to see if their content can be used for advertisement or if there is other ways of spreading the production.

Audience and market Research are used by the film and TV industry because it allows them to know what their primary target audience is and having this data will allow them to adapt their production to fit that target audience. For example A lot of Disney productions are aimed a 5-15 so their content can’t contain violence or scene that may upset them.

Here are some examples of primary research which I have conducted for previous projects.